01
Professional Access
Preferred purchasing support for approved cycling professionals and partners.
LAMEDA INDUSTRY & PRO
For the People Who Keep Cycling Moving
The LAMEDA Industry & Pro Program supports verified cycling professionals, community leaders, teams and qualified creators with professional pricing, real-world product testing and partnership opportunities built around real riding.
Applications reviewed individually
Verified applicants · Manual review · Typically within 5 business days
WHY THE PROGRAM EXISTS
Built Around Real Riding
The strongest cycling products are shaped by people who fit them, service them, recommend them and put them through real conditions. This program brings those riders and professionals closer to LAMEDA.
02
Ride-Test & Feedback
Selected members may test products in real conditions and share practical feedback on fit, comfort and performance.
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Community & Team Support
Clubs, teams, shops, events and creators may be considered for broader collaboration based on scope and fit.
WHO QUALIFIES
Made for People With a Real Role in Cycling
We welcome applications from people whose professional work, team, content or community involvement meaningfully influences how riders train, choose gear or connect through cycling.
SHOP & SERVICE
Bike shop staff · Mechanics · Bike fitters
COACHING
Coaches · Training camp leaders · Ride leaders
COMMUNITY
Club leaders · Community ride organizers
TEAM & EVENTS
Cycling teams · Race organizers · Event crews
CREATOR & MEDIA
Creators · Reviewers · Photographers · Cycling media
INDUSTRY
Retail buyers · Shop owners · Qualified cycling professionals
General discount requests from casual riders are not the focus of this program. If your role is not listed but you are actively contributing to cycling, you can still apply and explain your involvement.
CHOOSE YOUR PATH
Different Roles. Different Ways to Work Together.
Your program level is based on your verified role, community involvement and collaboration scope. The goal is to match support to how you actually contribute to cycling.
INDUSTRY MEMBER01
For the people who work directly with riders.
Bike shop staff, mechanics, bike fitters, coaches and event staff.
Professional pricing from 30% off
- Verified professional purchasing access
- Selected early product access
- Wear-test opportunities
- Direct product feedback channel
Verified individual access.
PRO PARTNER02
For people who shape local cycling communities.
Shop owners, club leaders, coaches, creators and community organizers.
Enhanced partner pricing from 35% off
- Enhanced partner purchasing access
- Product testing opportunities
- Content and community collaboration
- Retail and local partnership consideration
Best for active local leaders with ongoing community influence.
TEAM & B2B03
For groups building something together.
Teams, clubs, events and selected retail partners.
Team pricing · tailored by project
- Group purchasing support
- Team and event project support
- Custom proposals based on scale
- Larger approved programs may qualify for up to 40% off or a tailored quote
Reviewed based on group size, activity, order scope and long-term fit.
HOW IT WORKS
From Application to Real-World Riding
01
Apply
Tell us who you are, your role, and how you are involved in cycling.
02
Verify
We review your role, organization, public profile, and community involvement.
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Get Access
Approved applicants receive their program level, purchasing access, and next steps by email.
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Ride & Contribute
Use the gear in real conditions, share useful feedback, and build with the community.
APPLICATION
Tell Us How You Move Cycling Forward
Share accurate details about your role, organization and cycling involvement. We review applications manually and may contact you if additional verification is needed.
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Use accurate professional or community information.
02Include a public verification link when possible.
03Most initial reviews are completed within 5 business days.
PROGRAM BASICS
Simple Rules. Clear Expectations.
The program is built for verified professional, community and project use. These basics protect member access and keep the program useful for everyone involved.
Approved Use Only
Access is personal or specific to an approved team, event, retail or community project.
No Resale or Sharing
Program access, member pricing and codes cannot be transferred, resold or publicly shared.
Offers Generally Don't Stack
Program pricing normally cannot be combined with other public promotions unless LAMEDA states otherwise.
Access Is Reviewed
LAMEDA may review or adjust eligibility, product access, purchase limits or program terms when necessary.
FAQ
Before You Apply
Who can apply?
The program is intended for verified cycling industry professionals, shop staff, mechanics, coaches, club and team leaders, event organizers, qualified creators, cycling media and selected community partners.
How is my application verified?
We review the information you provide, including your professional role, organization, public profiles and cycling involvement. We may contact you if additional verification is needed.
What program level will I receive?
Your level is based on your verified role, community involvement, collaboration potential and project scope. Approved applicants receive their specific access and terms by email.
How long does review take?
Most initial reviews are completed within 5 business days. Team, retail or event proposals may take longer if more information is needed.
How do team and club projects work?
Teams, clubs and group projects are reviewed based on size, activity level, purchasing scope and long-term collaboration potential. Larger approved programs may receive tailored pricing or project support.
Can I reapply if my role or project changes?
Yes. If your professional role, team size, community involvement or project scope changes meaningfully, you can submit a new application with updated information.
LAMEDA INDUSTRY & PRO
Keep Cycling Moving.
If your work, team, content or community helps riders move forward, we want to hear from you.
Apply for the Program