Reborn from Ashes - Unbroken Spirit of Cyclists
Out of the ashes, hope lingers: a testament that fire may reduce walls to dust, but it can never dim a cyclist’s passion nor sever the ties of the cycling family.
In this article
Fire may burn away what we have, but never the heart to ride on.When I opened my eyes, the fierce fire was already closing in around me. There was no time to think. My instinct guided me to pick up my child and rush out through the heavy smoke. Fortunately, my family and I were not hurt. But when I turned back to look at the bike shop I had run for 15 years, my mind went completely blank.
Xie Cuifeng is a professional cyclist, a long-time sponsored rider of LAMEDA, and a well-known name in competitive cycling. For years, she has been actively participating in major races across the country, constantly challenging herself and winning numerous championships with her perseverance and strength.
When we learned about her difficulty, LAMEDA immediately organized a charity sale event. We hoped to do what we could to help her through this tough time, to support her as she has always supported the spirit of cycling, and to let her feel the warmth of the entire cycling family.
This is not just a story of loss, but a story of hope. Fire can burn down a shop, but it can never burn out a rider’s love for cycling, nor can it break the bond between riders. In the cycling family, no one rides alone. We stand together, support each other, and move forward together.
From ashes to rebirth, from difficulty to strength. This is the spirit of a rider, and this is the warmth we always believe in.
LAMEDA – Stand with Every Rider
