Wholesale Cycling Apparel for Independent Retailers
Partner with LAMEDA to offer performance-focused cycling apparel for road riding, training and everyday miles.
For bike shops, cycling retailers and established online stores.
Find the Right Way to Work With LAMEDA
LAMEDA works with different types of partners. Choose the path that best matches your business or community.
Wholesale / Retail Partner
For bike shops, cycling retailers and established online stores looking to stock LAMEDA.
Apply for WholesaleCustom Teamwear
For cycling teams, clubs, events and organizations needing custom apparel.
Explore Custom TeamwearIndustry Program
For coaches, mechanics, guides, cycling clubs and industry professionals.
Learn About Industry ProgramAffiliate / Creator
For cycling creators, media, communities and content partners.
Join Affiliate ProgramBuilt for Riders. Ready for Retail.
LAMEDA combines performance-focused cycling apparel with accessible pricing, practical product coverage and a growing global rider community.
Performance-Focused Product Range
Covering road riding, training, commuting and seasonal cycling needs.
Clear Seasonal Assortment
A well-defined product structure across spring/summer, autumn/winter, wind protection, thermals, base layers and accessories.
Retail-Ready Content
Product imagery, key selling points, size guides and essential marketing assets.
Global Direct-to-Rider Experience
Proven international consumer service, cross-market sales and rider-focused product operations.
Support for Your Store and Sales Channel
Approved partners receive the information and materials needed to introduce LAMEDA clearly to their customers.
Product Information
Product descriptions, category guidance and key selling points
Size & Fit Resources
Size charts and fit guidance for customer-facing use
Image & Content Assets
Approved product imagery and selected marketing materials
Ordering Support
Guidance on product selection, opening orders and replenishment
Market Communication
Direct contact for wholesale questions and account support
Who We Work Best With
We look for partners who understand their local riders and want to build a focused cycling apparel offer.
We Work Best With
- Independent bike shops
- Performance cycling retailers
- Established online cycling stores
- Multi-brand sports retailers with a cycling category
- Selected regional distributors
This Page Is Not For
- Personal-use discount requests
- One-off sample requests
- Marketplace-only resellers
- Affiliate or influencer cooperation
- Custom teamwear-only enquiries
Wholesale applications are reviewed based on your business profile, sales channels, market fit and product needs.
A Focused Cycling Apparel Assortment
Build a practical apparel offer across essential categories, seasonal riding conditions and rider needs.
Bib Shorts
Bib Shorts for Everyday and Long-Distance Riding
Jerseys
Jerseys for Training and Road Riding
Bib Tights
Thermal Bib Tights for Cold-Weather Riding
Jackets & Gilets
Wind Protection for Changing Conditions
Base Layers
Base Layers for Temperature Management
Accessories
Practical Add-Ons for Every Ride
How Wholesale Partnership Works
Apply
Complete the wholesale application form with your business details, sales channels and product needs. Applications take about 5 minutes to fill in.
Review
Our wholesale team reviews each application based on business fit, market coverage and product alignment. We typically respond within 3-5 business days.
Account Setup
Approved partners receive wholesale pricing, ordering information, product content and direct contact with the wholesale team to get started.
Each application is reviewed individually. Wholesale pricing, ordering requirements and market-specific terms are shared with approved applicants.
Wholesale Partnership FAQ
Who can apply for a LAMEDA wholesale account?
LAMEDA works with independent bike shops, cycling retailers, established online stores and selected regional partners.
Do I need a physical bike shop?
No. We also consider established online cycling retailers with a clear product category, customer base and professional sales channel.
Is there a minimum opening order?
Opening order requirements may vary by market, product selection and sales channel. Details are shared with qualified applicants.
Can I request wholesale pricing before applying?
Wholesale pricing and ordering information are shared after an initial review of your business profile and requirements.
Can I sell LAMEDA on marketplaces?
Marketplace eligibility depends on your business model, sales channel and market. Please provide full details in your application.
Which countries can you currently support?
Availability depends on your market, shipping requirements and applicable local conditions. Tell us where you plan to sell, and our team will review your request.
How long does it take to hear back?
We review each wholesale application individually. Please provide as much business information as possible so we can assess your request efficiently.
I am a cycling coach, mechanic or club leader. Should I apply here?
For individual industry benefits, club support or community cooperation, please choose the relevant partnership path above.
Ready to Stock LAMEDA?
Apply now and our wholesale team will get back to you after reviewing your business profile.
